About Rebike Mobility

Rebike Mobility is a pioneering platform for refurbished e-bikes, offering customers high-quality, pre-owned electric bikes at a fraction of the cost of new ones. The company operates a circular business model, leasing e-bikes, refurbishing them, and reselling them through its marketplace. With a state-of-the-art refurbishment facility and strong partnerships with Decathlon and other major brands, Rebike has set new standards in the European e-bike market.

My Role at Rebike

I joined Rebike as one of the earliest tech team members, working directly with the founders to build, optimise, and scale the platform. As a Product Manager, I played a crucial role in shaping the user experience, marketplace infrastructure, and digital growth strategy.

Key Responsibilities & Achievements

Product Development & Platform Growth

• Built Rebike’s digital marketplace from the ground up, ensuring seamless e-commerce functionality.
• Led the transition from Shopware5 to a React-based frontend, improving performance and scalability.
• Developed new SaaS and white-label solutions, expanding Rebike’s B2B offerings and partnerships.
• Expanded Rebike’s presence across multiple EU markets, launching region-specific storefronts.

UX/UI & Conversion Optimisation

• Designed a customer-focused product page, increasing add-to-cart rates by 24%.
• Conducted A/B testing, heatmap analysis, and UX research to enhance user engagement.
• Integrated automated pricing and recommendation algorithms to improve conversions.

Automated Photography Studio

• Designed and built Rebike’s cutting-edge product photography studio, which now captures and processes thousands of e-bike images automatically.
• Reduced photo processing time from 30 minutes to just a few minutes per bike.
• Ensured high-quality images that increased customer confidence and reduced return rates.

Business & Revenue Growth

• Helped Rebike secure investments by reaching targets, driving company growth and expansion.
• Improved SEO, paid advertising, and analytics tracking, leading to a 2,900% increase in sales since I joined.
• Developed new financing and leasing models to enhance customer affordability and retention.

Technology Stack & Integrations

• Frontend: React / Next.js, Headless CMS
• Backend: Shopware5 (hybrid setup)
• E-commerce & Payments: Stripe, Unzer Payments, Chargebee
• Automation & Analytics: Google Analytics, Hotjar, Microsoft Clarity

KPIs & Business Impact

• Marketplace Growth: Expanded into Germany, Austria, Switzerland, and France.
• Sales Performance: Increased sales by 2,900% through platform improvements.
• User Engagement: Boosted add-to-cart rates by 24% with UX enhancements.
• Operational Efficiency: Reduced product photography processing time by 90%.

Rebike is now Europe’s largest refurbished e-bike marketplace, processing over 20,000 e-bikes per year.