Skills

With nearly 20 years of experience in digital product development, e-mobility solutions, and marketplace platforms, I specialise in building and scaling user-centric digital experiences that connect people with innovative and sustainable transportation solutions. From launching Europe’s largest used e-bike platforms to developing vehicle history platforms and on-demand driver recruitment solutions, I have led teams, optimised platforms, and driven growth, ensuring efficiency, engagement, and long-term success.

Soft Skills

Building great mobility products isn’t just about technology it’s about vision, leadership, and problem-solving.

With nearly two decades of experience in digital product development, team management, and business growth, I’ve worked with startups, investors, and large organisations to bring innovative mobility solutions to life.

My ability to strategise, communicate, and adapt has helped me scale businesses, develop high-performing teams, and lead game-changing projects in e-mobility, recruitment tech, and digital marketplaces.

I’ve built platforms from the ground up, transforming concepts into scalable mobility solutions. At Rebike, I was instrumental in designing and developing the leading used e-bike marketplace in Europe, growing it into a multimillion-euro business. At Naklado, I am shaping the future of on-demand freight driver recruitment, applying technology to solve industry-wide challenges.

I’ve successfully managed and led cross-functional teams of developers, designers, and business professionals. At Rebike, I helped scale the tech team, ensuring a smooth transition from an MVP to a fully-fledged platform. I also built and managed tech teams at multiple startups, helping them scale efficiently.

Every product faces obstacles, whether it’s technical, operational, or market-driven. When I developed a video conferencing platform for global recruitment long before Zoom and Teams, I had to find a way to deliver high-quality video calls while keeping costs low. At Rebike, I helped optimise the platform for seamless transactions and logistics, improving both user experience and business efficiency.

I’ve led multiple projects using agile methodologies, ensuring efficient and iterative development. At Rebike, I oversaw the design, testing, and rollout of new features, prioritising customer feedback and continuous improvements to drive business success.

Understanding the end user is at the core of great product design. At Rebike, I built an automated 360° e-bike photo studio, ensuring customers had detailed, high-quality images to make informed purchases. At Naklado, I’m developing a driver marketplace that puts the needs of both companies and drivers first, making job opportunities easier to access and manage.

I’ve worked closely with CEOs, investors, and business leaders to align product goals with commercial objectives. At Rebike, I helped secure €45 million in funding by demonstrating the platform’s growth potential. At Naklado, I’m navigating market expansion and investment strategies to take the business to the next level.

The tech and mobility industries evolve rapidly, and staying ahead requires flexibility and a forward-thinking mindset. I’ve successfully launched and scaled businesses in recruitment tech, mobility, and e-commerce, adapting to new trends, technologies, and market shifts along the way.

Hard Skills

From marketplace development to UX design and data analytics, my expertise spans the entire digital product lifecycle.

I specialise in building, optimising, and scaling platforms that connect users with e-mobility services, ensuring seamless transactions, intuitive user experiences, and strong business growth.

My technical knowledge, combined with a strategic approach to UX, performance marketing, and data-driven decision-making, has helped startups and businesses scale efficiently.

I have built and managed complex marketplaces and e-commerce platforms, integrating various payment solutions, APIs, and frontend frameworks to enhance performance and scalability. At Rebike, I played a key role in transitioning the platform from Shopware5 to a React-based frontend, which led to a notable improvement in conversion rates.

My experience includes developing and optimising hybrid Shopware5 marketplaces with a custom React frontend, delivering a modern, high-performance user experience. I’ve also built and scaled bespoke e-commerce solutions using WordPress and WooCommerce, tailored to specific business needs. For fast, modern web applications, I regularly work with React and Next.js, enabling dynamic and responsive user interfaces. Additionally, I have extensive experience implementing seamless API integrations for payment gateways, logistics providers, and automation tools, ensuring smooth and efficient platform operations.

Crafting user-friendly, high-converting digital experiences is at the core of my work. I focus on creating interfaces that not only look great but are strategically designed to drive engagement and results. With a strong foundation in data-driven design, I ensure that every user journey is optimised for performance.

I’ve led e-commerce optimisation for mobility platforms, enhancing user flows, checkout processes, and product pages to increase sales. Through detailed user journey mapping, heatmaps, analytics, and A/B testing, I continually refine designs to improve conversion rates. My UX/UI design approach combines creativity with functionality, using tools like Figma and Adobe XD to deliver intuitive, seamless experiences across web and mobile platforms.

I have developed and executed SEO and performance marketing strategies that effectively drive both organic and paid traffic. My focus has always been on increasing conversions while reducing customer acquisition costs through smart, data-informed decision-making.

For e-mobility brands, I’ve led successful SEO and content marketing initiatives, boosting organic reach with targeted content strategies. I’ve also scaled traffic and revenue through well-optimised advertising campaigns across platforms like Google Ads and Meta Ads. To ensure continuous improvement, I implement robust tracking setups using tools such as Google Analytics and Microsoft Clarity, providing clear insights into user behaviour and campaign performance.

With years of experience managing cross-functional teams, I’ve successfully led projects from concept to launch using Agile and Scrum methodologies. My approach ensures efficient workflows, transparent communication, and fast-paced iteration essential for delivering high-quality digital products on time.

I’ve guided product teams through sprint planning and feature delivery, leveraging tools like Jira and Confluence to organise tasks, manage backlogs, and track progress effectively.

For remote and distributed teams, I use Miro to support collaborative planning, wireframing, and brainstorming sessions, helping maintain alignment and momentum across time zones.

Technology

With a versatile toolkit spanning design, development, e-commerce, project management, marketing, analytics, and customer support, I bring an end-to-end skill set to digital product building.

From crafting engaging UI/UX experiences and scalable web platforms to driving growth through data-backed marketing and optimisation strategies, I connect the dots between tech, design, and business goals to deliver high-performing, user-centric solutions.

From wireframes to high-fidelity designs, I use Figma and Adobe XD to create intuitive user experiences and functional prototypes. For branding and visual design, tools like Photoshop, Illustrator, and Affinity Designer help bring a cohesive and impactful identity to life.

 I build and manage e-commerce platforms using Shopware, Shopify, WordPress, and WooCommerce. On the frontend, React and Next.js enable scalable, high-performance applications. I also integrate secure and reliable payment solutions like Stripe, Unzer Payments, and Chargebee.

Using Jira, Confluence, Notion, and Miro, I support agile workflows, maintain clear documentation, and collaborate effectively across teams—ensuring smooth communication, planning, and delivery from idea to launch.

 I drive targeted user acquisition with Google Ads, Meta Ads, and LinkedIn Ads, and run efficient email campaigns using Mailchimp and HubSpot. SEO tools like SEMrush and ScreamingFrog ensure content visibility and search performance stay strong.

I leverage Google Analytics and Tag Manager to monitor site performance and track key metrics. With Hotjar and Microsoft Clarity, I gain insights into user behaviour, while Geru supports forecasting and conversion rate optimisation.

With HubSpot CRM, I manage customer interactions, sales pipelines, and automated follow-ups helping to improve response times, build stronger relationships, and convert leads more efficiently.

Clients

A snapshot of companies I've worked with and industries I've supported.